Tuesday, 2nd September 2008

Social Networking: A Research Tool [ABSTRACT]

By Amelia Kassel

Social networks aren't just a valuable way to manage your business and personal connections; these days they're a valuable potential source of hard-to-find research information. Amelia Kassel describes how to get the most of the content that network members are contributing to sites like LinkedIn and Vidipedia.

What's Inside:

One of the significant values of social networking is connecting with those who have direct experience with companies, products, or services and are expert in a field. A range of responses include pros and cons. Moreover, the LinkedIn Answers format encourages inclusion of links to specific sites, often leading to quality sources.

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By Amelia Kassel

Amelia Kassel is President of MarketingBase, a global firm specializing in industry, company and competitive and market intelligence research. Amelia teaches distance education in Online Searching, Competitive Intelligence Research, and Information Entrepreneurship at San Jose State University School of Library & Information Science. She also teaches for the University of Tennessee School of Information Science and several courses for Simmons GSLIS CE program [http://www.simmons.edu/gslis/continuinged/workshops/online.shtml#online_a2]

Amelia is author of Super Searchers on Wall Street and contributes to information industry publications.  She operates The Mentor Program for business researchers and independent research professionals who are starting or expanding a business. Contact:  amelia@marketingbase.com

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