Wednesday, 4th August 2010

iPhone apps for researchers [ABSTRACT]

By Patrice Curtis

With over 244,000 apps available for Apple's iPhone and iTouch, are there any which can help business researchers? Patrice Curtis examines a range of apps for finding news, reputation monitoring, productivity and reference, and answers three simple questions for each: is it easy to use; can a researcher use it to share findings with colleagues; and will it allow a researcher to help an internal/external client achieve their goal(s)?

What's inside
This report is designed to focus on those applications - or apps as they are commonly called - that will help and/or support business researchers (Finding News, Reputation Monitoring, Productivity and Reference). I judged each app against three simple questions: Is it easy to use? Can a researcher use it to share what she finds on, say, competitive intelligence, with colleagues? Will it allow a researcher to help an internal/external client achieve their goal(s)?

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Next Steps

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By Patrice Curtis

Patrice Curtis provides marketing research, search engine optimisation and social media coaching to the Web, Marketing, Communications and Development functions of businesses and non-profits. She can be reached at pc@curtisresearch.com or visit www.curtisresearch.com.

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