Social Media Tools Report and Tool Kit

ISBN 978-1-904769-32-3  
4th July 2008  

Views: 2884  

To see a sample, view the Sample PDF »

To blog or not to blog… that’s the question that many organisations have asked themselves. They recognise that it’s time to embrace social media tools (SMTs) such as wikis, shared bookmarks, blogs-with-comments and peer-to-peer communication. At the same time, they may feel unsure about choosing which SMT best fits their situation, how to launch a successful project, or how to measure the success of their efforts.

Patrice Curtis takes away much of the mystery of SMTs for business purposes. Her thoughtful report, Social Media Tools Report and Tool Kit, provides businesses with a framework for understanding the value of SMTs to their objectives, case studies of organisations that have achieved success, and a series of practical, hands-on worksheets to put project teams on the path towards success.

Curtis, who lectures at the San Francisco Renaissance Entrepreneurship Center and is frequently invited to speak at events on social media, new media, and other topics, focuses on business-related uses of SMTs – understanding how they can impact productivity, efficiency and customer relationships. She also attends to the internal needs of an organisation, with tool kit activities that tie an SMT project to business objectives, assemble project teams of business stakeholders, and emphasise measurable outcomes for a business.

The report covers the following:

• How are enterprises using social media tools today?
• Assessing enterprise need
• Building the business case
• Choosing the right application
• The project team
• Vision and action statements
• Social media policies
• Encouraging adoption
• Monitoring use

The following activities are included in the Social Media Tools Report and Tool Kit:

1. Define the Pain Points
2. Develop the Problem Statement
3. Map SMTs
4. Choose the Project Team
5. Write the Vision and Action Statement
6. Identify the Internal Social Media Influencers
7. Measure Impact

View a sample from this report, including table of contents, introduction and one tool kit activity.

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