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January 2010

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FUMSI No.25

January 2010

FIND: Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.
USE: Social media is increasingly important for business, but its application and utility can differ from sector to sector. In Part 1 of this three-part series, Daniel Ghinn discusses success stories and challenges with social media in the pharma market.
MANAGE: RSS feeds hold the promise of personalised news alerts, but getting full value from the technology isn’t always easy. Brian Westra shares tips and tools for making sure that the value of RSS doesn’t get lost in the shuffle.
SHARE: There’s lots of buzz about Google Wave, but is it a technological solution to a real problem, or a technology looking for a problem to solve? Co-authors Martin Belam and Malcolm Coles point out the advantages and opportunities of the new Wave.

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Evolution In Source Evaluation: Using Social Media Data | Pharmaceutical industry: a discovery-led approach to social media | Leveraging and Repurposing RSS | Construction PR and Marketing: Leveraging Web 2.0 tools | Say hello to Google Wave

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